CBS & CBS Studios Chiefs On Building ‘NCIS’ Universe: Pending Renewals, Possible Crossovers & Bringing Back Tiva
The NCIS franchise will be airing its 1,000th episode on April 15, and CBS Studios President David Stapf has been involved in every single one of them. Because he was head of CBS current programming at the time, he even participated in the development of the mothership series from Day 1 because it originated as two back-door pilot episodes of an existing show, JAG, that aired in April 2003. He was in on all casting sessions and still remembers Pauley Perrette’s audition that won her the role of Abby in the room.
Scheduled against then-Fox juggernaut American Idol, NCIS, about a little known branch of the U.S. military, got off to an inauspicious start, finishing its first season ranked #26. By Season 7, it was the most watched TV drama, holding its own against Idol, and became the most watched program overall three seasons later while also ruling syndication.
CBS’ Entertainment President Amy Reisenbach has been with the show since Season 8 when she was assigned as the day-to-day current executive on the drama and quickly became a fan. At the time NCIS had already spawned one spinoff, NCIS: LA. It was followed by NCIS: New Orleansin 2014; the franchise’s first female-led offshoot NCIS: Hawai’i in 2021; the first international installment, NCIS: Sydney, last year; as well as the upcoming prequel NCIS: Origins for CBS, executive produced and narrated by Mark Harmon and starring Austin Stowell as Leroy Jethro Gibbs in the 1990s; and an Europe-set Tony & Ziva spinoff for Paramount+, starring NCIS alums Michael Weatherly and Cote de Pablo.
The latest pickups make NCIS the largest procedural franchise ever with five current series. They also will help grow the franchise’s global audience, estimated to be more than 300 million viewers in 2023 by producer CBS Studios, which has licensed it in over 200 markets, and the franchise’s staggering current U.S. tally of 4.37 trillion minutes viewed.
In an interview with Deadline, Stapf and Reisenbach, who was promoted to the CBS Entertainment president post in November 2022, discuss expanding the NCIS universe, how the latest additions came about (including why Tony & Ziva ended up on Paramount+) and potential crossovers. They provide an update on the Tony & Ziva spinoff’s title, production start date and possible cast additions, and on the renewal status for NCIS and NCIS: Hawai’i. The duo also address the prospects for Mark Harmon to appear on NCIS or Origins and for a potential Perrette and Scott Bakula return to the franchise, share plans for further NCIS installments, and how big the franchise can get.
DEADLINE: NCIS: Sydney just got picked up yesterday for a second season. What about NCIS and NCIS Hawai’i? Are you already working on their renewals?
REISENBACH: Like we talked about it a couple months ago, NCIS is a cornerstone of our schedule. The actors love doing it, and the writers continue to fire on all cylinders. As far as the future, we’re thrilled to have them on the air and they want to keep doing it, so we’re going to keep doing it.
DEADLINE: So it’s looking good for NCIS andHawai’i to come back next season?
REISENBACH: It’s still only March, and we haven’t made all of our deals and decision-making so it’s a little early to officially confirm anything.
DEADLINE: Sydney was used as strike contingency last fall. What was the impetus to bring it back to CBS with the strike over? Are you going to use it as a summer series?
REISENBACH: I can’t tell you where it’s going to air yet because we haven’t figured that out to be honest. Again, that’s sort of the too soon to tell category. But the show resonated, it was the number one show until we brought back the rest of the schedule. It came on and did really well without much of our launch platform.
We had a great launch campaign for it, if you remember, we did these amazing upside-down promos during football that got a lot of attention. So I think just the fact that it launched with very little original programming surrounding it and did so well, it has earned a spot back on the schedule at some point for sure.
DEADLINE: In expanding the NCIS franchise, you originally took the traditional route, replicating the general formula in a new location with LA and New Orleans. Then in close succession, you ordered Hawai’i and Australia-set Sydney, which have a similar setup, followed by the pickups of prequel Origins and the Tony and Ziva spinoff this year. When did that accelerated expansion master plan start and where are we in it right now?
STAPF: The master plan started a long time ago. We had NCIS. It certainly worked well enough to spawn a spinoff, LA, which also worked really well, that was on for 14 seasons, I think that show doesn’t get the credit it deserves as expanding the franchise but also deepening the love of the franchise for viewers.
We knew and always wanted to expand it, but when you’re dealing with a franchise, you don’t want to oversaturate the market, you don’t want to dilute the value of each individual show. So it really comes down to somebody coming in with an idea for a show that could stand on its own and could be part of the franchise but is wholly unique from any of the others. Hawai’i certainly did that in the way that it was unique, a female lead, set in Hawaii. We were just coming off Hawaii Five-0, a very successful show. People love that setting, it plays well over the globe
REISENBACH: There is a big military presence too in Hawaii that makes sense.
STAPF: Sydney certainly was not intended for the States. The strike afforded the network the ability to utilize it but that was going to be P+ Australia and Network 10. I would love to say we didn’t get lucky, that it was planned, we knew it was going to be as great as it is. But we got lucky, that show is really well done. It very much has the DNA of what makes NCIS work, humor, family, etc.
In the case of Origins, Mark and Sean Harmon had this idea with [writers] David North and Gina Monreal, and they brought it to us. I was like, oh my gosh, this idea is great. Commissioned a script, the script was even better. So it’s like, okay, can this show exist within the framework of the franchise we have? And we do believe it can, particularly because it’s a prequel. And because NCIS has been on for so long and Mark’s been gone for a while, there’s genuine interest in, how did Gibbs become Gibbs, who was that guy? So again, there was an organic reason to do it vs. us just saying, let’s just throw on another NCIS.
Tony and Ziva, it’s one of the most unrequited love stories for the audience, the audience loved Tony and Ziva. And in the audience’s mind, and in our mind, they left too soon. So, reuniting them with a global audience is the intent on that show. And because it’s going to be on Paramount+, it can exist within the universe without, in our minds, cannibalizing anything else.
REISENBACH: I would also add just two things to that. One, I think that [CBS President and CEO] George Cheeks arriving [in 2020], he really embraced the show and saw the potential and immediately identified that as an area to be looking at when opportunities arise. And I think the [NCIS-LA-Hawai’i] three-way crossover we did, the fact that it was so successful for us. The fans loved it so much and the actors and the writers loved doing it, and it showed that they love the opportunity to see these worlds and these characters collide.
